ShortHand: Sesame Street
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Not many of us need convincing that Sesame Street is good; the Muppets have been chaotic TV icons for more than 50 years, but not many people know just how much good it did.
Not just unmissable TV, but a revolutionary, massive-scale outreach program. One that used ad-land tactics and groundbreaking psychological research, to reset the balance of educational privilege – and teach disadvantaged, inner-city kids how to read. It’s a sunny day. We’re sweeping the clouds away. This is the ShortHand, sponsored by the letter ‘S’.
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Sources:
https://www.youtube.com/watch?v=JtCmj5JZsn4
https://www.pbs.org/newshour/nation/new-season-of-sesame-street-to-stream-on-netflix-and-air-on-pbs
‘Street Gang: How We Got to Sesame Street’, dir. Marilyn Agrelo
https://sesameworkshop.org/about-us/
https://www.businessinsider.com/big-bird-challenger-disaster-connection-2016-1